Marketing the Third Reich: Persuasion, Packaging and Propaganda by Nicholas O’Shaughnessy
[PDF file]: […] MPs: through their pagers he had even sent them a message telling them to ‘breathe in, breathe out.’ Another example is from the 2017 general election, with Theresa May’s constant repetition of the phrase ‘Strong and stable government’. What initially was seen as a strength soon became self-parody, not least because it rapidly became […]