Get In: The Inside Story of Labour Under Starmer by Patrick Maguire and Gabriel Pogrund
[PDF file]: […] of just over 33% of votes cast, with ‘fringe’ parties and independents making headway. Get In tells how victory was achieved by maximising the efficiency of the vote, delivering it where it was needed rather than piling it up where it would make no difference. Social media played its part, micro-targeting individual voters rather […]