Divining Desire: Focus Groups and the Culture of Consultation by Liz Featherstone
[PDF file]: […] sold himself to the Parliamentary Labour Party as a man of vision, of farsighted and deep intellect and sought publicly to distance himself from the perception of Blair as a lightweight, focus group-driven politician. So as a ‘strong’ leader, should he follow his own instincts, or trust in the views of small groups of […]